Visitor Promotion and Marketing
skillscymru had an extensive promotional campaign. Every school, college and training provider along with youth and community groups throughout Wales was contacted using a range of media, including direct mail, email marketing and telephone.
The public promotional campaign included extensive promotion through national careers networks, newspaper and radio, website and email marketing, outdoor advertising, PR and poster and leaflet campaigns.
Financial barriers to participation were overcome with financial assistance for group travel to the event.