Marketing & Promotion
SkillsCymru will benefit from an extensive promotional campaign. Every school, college and training provider along with youth and community groups throughout Wales will be contacted using a range of media, including direct mail, email marketing and telephone.
The promotional campaign will include extensive promotion through national careers networks, newspaper and radio, website and email marketing, outdoor advertising, PR and poster and leaflet campaigns.
A travel bursary will be offered to groups to help overcome barriers to participation.